NYC-based designer working across visual design, illustration, and UX/UI, interested in how things look, feel, and work.
*About*
NYC-based designer working across visual design, illustration, and UX/UI, interested in how things look, feel, and work.
*About*
2026
I led UX/UI refinements to Rumored’s website alongside the launch of a new logo and visual identity, translating the refreshed brand direction into a more cohesive digital experience.
I focused on high-impact updates to navigation, layout, and visual hierarchy, addressing usability issues and inconsistencies across key pages. The goal was to create a more intuitive browsing experience while bringing the website into closer alignment with the brand’s evolving identity.
I redesigned the footer to better reflect the updated logo, typography, and visual identity. A softer color palette, improved spacing, and clearer visual hierarchy create a more cohesive layout and make key links easier to navigate.
I also refreshed the Instagram section to create a more seamless connection between the website and social content. Through thoughtful layout and spacing adjustments, the section offers a clearer glimpse into the brand’s world and encourages users to explore its presence beyond the website.
I softened the site’s white and light gray backgrounds with warmer tones to create a more elevated, cohesive visual foundation. I also introduced video banners to key sections, adding movement and visual storytelling to make the browsing experience more engaging and immersive.
Collection Page Formatting
I refined the collection page layout to improve product visibility and create a more consistent visual rhythm. Adjustments to spacing, alignment, and hierarchy make products easier to scan and the overall browsing experience feel more intuitive and considered.