NYC based product designer with roots in visual design and illustration. Designing thoughtful experiences that encourage curiosity and connection.
NYC based product designer with roots in visual design and illustration. Designing thoughtful experiences that encourage curiosity and connection.
2024
Brand Identity / Logo Design / Hand Typography
Refined brand identity and visual voice by developing style guidelines, creating promotional print designs, and redesigning Hang tags. Designed a secondary logo and tagline with custom hand-drawn typography to elevate the brand’s aesthetic consistency across digital and print platforms.
Brand book:
Hang tag designs with hand drawn logo:
Print design: