NINA PAGANO
GRAPHIC DESIGN + ILLUSTRATION
PROJECT 2
2023
BRAND IDENTITY
Redesigning the company's brand style guidelines - Focus on handwritten typography while developing the brand’s secondary logo and motto, creating designs for clothing tags and inner pocket stamps, and developing digital graphics for various applications while ensuring alignment with the brand voice,
AMO (ah-moh) is the Latin root word for love. AMO Denim was founded in 2014 in Los Angeles with the slogan "You are loved." The brand is focused on providing jeans that feel real. Their denim is crafted to be loved and lived in.
Credits:
Brand - Amo Denim
Brand Identity Design - Nina Pagano
Amo Denim
Secondary Logo design:
Logo and Brand Identity:
Clothing tag design exploration:
Valentines Day Digital graphic: